THE NEXT BIG THING
In recognition of National Doughnut Day and Dawn Foods' 100th anniversary in 2020, the manufacturer and ingredients supplier to bakeries worldwide will launch the Donut 2.0 project.
Kicking off June 25, Dawn Foods will bring five award-winning pastry chefs together to compete for their chance to partner with Dawn to create a groundbreaking new doughnut texture at the company’s Innovation Studio in Jackson, Mich.
"Donuts are in our DNA. Dawn developed the first industrial donut mix nearly 100 years ago and today, this innovative and entrepreneurial spirit continues to drive our thinking," said Carrie Jones-Barber, chief executive officer. "Consumers are looking for new experiences with traditional classics. We know the donut is undergoing a fun, exciting revival and no one is better poised than Dawn to take the opportunity to deliver on this. Through Dawn's Donut 2.0 project, our goal is to help our bakery customers wow consumer with a new donut they've never seen before."
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