Plant-based and Vegan

Mar 12, 2020, 16:37 PM by Jennifer LaPaugh

vegan bakery

Consumer behaviour driving plant-based baking trends

Constant research and insights into the consumer trend landscape helps customers make more informed business decisions and better meet demands in the marketplace. Regularly identifying and refreshing corporate trend reports to provide a view on what’s happening in the marketplace, consumer behaviors, and macro influencers. This information helps create innovative ideas and thinking to consult bakers on opportunities to better meet consumer needs.

With our latest view to what’s trending, eight consumer trends were identified:

  • Enlightened Eating
  • Blissful Indulgence
  • #Eatertainment
  • My Food ID
  • Transparency 360
  • Mashup Adventure
  • Just For Me
  • Twenty-Five 7
Read the full article here.