Dawn offers tips, tools for Hispanic Heritage Month and beyond

Oct 30, 2020, 14:17 PM by John Unrein

Dia de los muertos

With two major Hispanic holidays – Día de los Muertos on Nov. 1-2 and the festival of the Epiphany (Rosca de Reyes) on Jan. 6 – fast approaching, now is a great time for a primer on Hispanic traditions and how to treat everyone with festive and fresh bakery creations.

Jennifer LaPaugh, senior director of marketing for the Artisanal Channel for Dawn Foods, shares valuable tips on how Dawn Foods can assist bakeries to create compelling messaging targeted toward Hispanic consumers.

At Dawn, we offer high-quality product solutions, inspirational recipes and marketing materials that are relevant for Hispanic consumers. Each quarter we release a Seasonal Catalog that includes recipes and featured products for the season,” she explains.

“In our Q4 Catalog, we feature the Rosca de Reyes (Three Kings Bread), which uses the Dawn Exceptional® Bizcocho Sweetdough Mix; the Bakery Essentials items like Powder Sugar and All Purpose Shortening; and finishing items Dawn sells like Fruit Strips and the muñeco. Dawn’s Bizcocho Mix offers an economical and convenient option for making your own doughs to create anything from signature pastries to breakfast offerings.”

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