Batter Up Fall 2017

A fresh issue of Batter Up is out, and it's packed with advice and ideas to boost your bakery business this fall.

In this issue: The donut renaissance and how to profit from it, why advertising on Facebook delivers big results on a small budget, baking with spices and more. Download your copy today!

After you've read the issue, let us know what you think of it on Facebook


Read the Full Issue

The Heart of Dawn: Donuts
Co-CEOs Carrie L. Jones-Barber and Serhat Unsal reflect on the role donuts have played in Dawn Foods' history.

The Rise of Donuts
Innovations in flavors, marketing and pricing turn a once-humble breakfast pastry into a showstopper.

Get Crafting on Donuts
3 sources of donut innovation

Turn Likes into Sales
Advertising on Facebook helps bakeries grab fans and encourage customer loyalty.

A Recipe for the Perfect Post
3 must-haves for effective Facebook posts

Festive Flavors
The most popular—and profitable—desserts for your holiday menu

Retro Desserts Revamped
From baked Alaska to banana splits, bakeries are breathing new life into classic sweets.

Caffeine Cash-In
Partner baked goods with premium coffee drinks to boost sales.

School's in Session: Marketing to College Kids
Test these tried-and-true ways to turn students into loyal customers.

5 Steps to Boosting Menu Transparency
Satisfy consumers who are paying more attention to what they eat.

Fresh Thinking: Baking with Spices
Cater to consumers seeking exotic desserts.