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Ringing in the New Year can also mean focusing on new opportunities for your bakery. Instead of ceding ground to annual resolutions to “lose weight” or “eat healthy,” it’s time to cash in on a growing demographic: consumers who view their meals, snacks and treats holistically—focusing on living healthier and well-balanced lives overall, rather than dieting.
Once carb-cutters and sugar avoiders, today’s shoppers are more educated about what health really means: balance. In fact, going into 2016, the most popular resolutions among consumers were “enjoy life to the fullest” and “live a healthier lifestyle,” according to research by GOBankingRates.
However, consumers weigh labels differently depending on the items they’re purchasing. Claims such as “all natural,” “preservative-free” and “no artificial ingredients” draw customers to all bakery products.
Touted for their health properties and taste, whole grains are growing in popularity—and fast. For nearly two-thirds of Americans, at least half of their grain consumption comes from whole grains.
“These products represent a small volume of the total bakery business, but it’s where significant growth is happening,” says Hughes.
Everyday staples like bread, muffins and bagels are key areas of opportunity for experimenting with whole grain offerings. Adding “new” grains including sorghum, millet, amaranth and spelt, along with multigrain loaf combinations like wheat berry, oats, rye and millet to existing formulas, can boost flavor profiles and natural appeal.
After a season of festive meals, many consumers want to minimize their intake of sweets. That doesn’t mean they’re avoiding indulgence entirely. Mini portions of cookies and brownies and single slices of cake can provide consumers a guilt-free treat that balances out a healthy diet and contributes to their overall well-being.
Consider packaging and marketing these smaller portions of sweets as accessible everyday luxuries that deliver on flavor and quality.
Whether a shopper has a taste for nutrient-rich bread or a sweet pick-me-up, presentation will influence his or her perception of product quality. In fact, 93 percent of consumers say visual appearance is the most important factor influencing their purchases.
In addition to clear packaging, consider using brown paper labels that evoke authentic or artisanal foods. Island displays or wooden bins and wicker baskets in place of traditional steel and plastic shelves add a special touch, while display cases decorated with colorful paper or flowers can improve the appearance of cakes. Look to specialty bakeries, restaurants and gourmet shops for inspiration.