Consumer Trend Guide: Mashup Mania

Magazines, T.V. and social media are exposing consumers to more new and unique food textures, forms and flavors. Experimenting with new foods and flavors is exhilarating and an adventurous way to express one’s personality, but also carries the risk of disappointment. In response, more chefs, bakers and food companies are combining the relative safety of a known food or ingredient with the excitement of something new and different.

In this guide, we will focus on the consumer trend of Mashup Mania, and help provide understanding around this trend and how to create bakery products that meet this customer demand.