Whether for fitness, medical reasons or overall health, many of us use food to fuel, nourish and heal our body. Empowered by unprecedented access to information, we incorporate a more nuanced view of food and nutrition into our daily diet. By proactively seeking inherent benefits from food, like protein that helps build muscle or probiotics that contribute to healthy digestion, we find our own personal balance between health and indulgence.
Despite the baking industry being associated with indulgent treats, it’s in our best interest to add variety to our offerings by considering this consumer demand for food items with natural health benefits. This desire for enlightened eating will only continue to grow in the future, earning its way into our 8 global trends.
When our global Market Research and Insights experts explored the research informing our new “Enlightened Eating” trend, these key insights drove their thinking:
As consumers continue to look for balanced, wholesome products, Dawn is here to help provide the necessary ingredients to meet your customers’ dietary needs and food goals and are always here to ideate alongside you to bring this trend to life.
If you’re interested in learning more about our Enlightened Eating trend or any of our eight new trends, please reach out to your local sales representative for additional details.