Better for You, Done Better.

Easy solutions to meet consumer demand!

Dawn Balance products meet consumer desire for products made from simple and delicious ingredients, with the quality and reliability you count on from Dawn.

Simple and Delicious Ingredients

Now more than ever, bakery customers are seeking better for you items. From gluten free to vegan and clean label products, Dawn makes it easy for you to deliver on consumer demand with a full portfolio of better for you products, and the inspiration and technical expertise to help your business grow. 

With Dawn, You Can Have It All

Dawn has a wide variety of better-for-you options to satisfy consumer demand

Cleaner Label

A broad portfolio of cleaner ingredients to meet your customer's desire for products made with no artificial flavors, colors, sweeteners or unnecessary ingredients.

Sugar Free

Dawn's range of great tasting, sugar-free cake mixes and buttercreme style icings help delight customers with special dietary needs and product preferences.

Gluten Free

With unrivaled taste, quality and performance, Dawn makes it easy to add consistent, delicious gluten-free products to your everyday lineup.


Dawn’s Vegan portfolio is our newest Better for you portfolio and is a comprehensive portfolio that includes Mixes, Fillings, Icings, Glazes, and Complimentary Items. With our Vegan portfolio you can make Donuts, Muffins, Loaf Cakes, Cookies, Brownies, and more!

Did You Know?

77% of consumers believe clean label is very important when purchasing baked goods

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Health Trends in Baked Goods Manufacturing

Demand for natural ingredients and cleaner products is on the rise—and when leveraged appropriately, this trend can create a promising sales opportunity for baked goods manufacturers. 

According to a recent survey from Nielsen, 67 percent of consumers in the U.S. want to know every ingredient in the food they buy. Separate Nielsen research found 68 percent of global consumers are willing to pay more for items that don’t contain artificial colors and flavors.

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Going Gluten-Free with Sinfully Indulgent Ingredients

As a dietician, Pam Cureton wouldn’t recommend a gluten-free diet for people who want to lose weight because many products contain high levels of refined rice or another alternative flour and starches as well as a low amount of fiber.

“Weight gain is very common for our celiac patients,” said Ms. Cureton, clinical and research dietician at the Center for Celiac Research in Baltimore specializing in the treatment of celiac disease, and a member of the Grain Foods Foundation’s Scientific Advisory Board, 

And many of the most successful gluten-free products are loaded with indulgent ingredients that sometimes make them taste just as rewarding as conventional baked goods.

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Need more ideas and inspiration? Browse our collection of recipes featuring Better For You Dawn products